Working inside hotels gave me a perspective most designers never get: I wasn't just observing the guest experience, I was living it from the front desk. And one problem kept repeating itself, day after day, guest after guest the same questions, over and over. Where can we eat around here? What's worth visiting today? Is there a hike nearby? Where's the nearest pharmacy?
The answers existed, but not in any useful form. Hotels were often filled with flyers, brochures, and printed materials scattered across lobbies and reception desks leftovers from tourism boards, restaurants, or local businesses, rarely curated, rarely updated, and almost never connected to the hotel's own identity or to what that specific guest actually needed. It was information without direction: present, but not helpful.
That gap became the starting point for Nareo, a personal project born from my passion for design, hospitality, and travel. Instead of adding another flyer to the pile, the goal was to design something intentional: a thoughtful digital guide that combines usability, service flow, and everyday knowledge of what guests and hotel teams actually need. Rather than offering generic recommendations, Nareo reimagines how travelers interact with a destination, allowing each hotel to extend its identity beyond the stay and strengthen both convenience and emotional connection.
At its core, Nareo provides a custom city guide for each hotel, carefully curated through conversations, local knowledge, and personal recommendations shared by the hotel staff. Every guide reflects the character of the destination and the people who know it best, creating a more authentic and human experience. By moving away from automated and impersonal content, Nareo encourages genuine discovery, meaningful interactions, positive guest reviews, and stronger relationships between hotels and their visitors.
The result reduces repetitive questions at the front desk, gives guests confidence to explore independently, and turns a small but constant friction point into part of the hospitality experience itself. As an independent project, Nareo represents my vision of how design can enhance hospitality through simple, useful, and carefully crafted digital experiences combining my background in graphic design with several years of hands-on experience in hotel operations.
